016: Connecting Profit With Purpose With Phil Preston

Purpose is how you inspire your team, serve your customers, and show the world what you stand for. It is what drives key decisions, and decisions made without thoughtfully considering the purpose of the business can lead to issues down the line.

In this episode, we chat with Phil Preston, an expert in applying purpose to boost business performance. 

The pursuit of profit is no longer enough. This is why having a clear sense of purpose leads to both personal fulfilment and business success. 

Time Stamps:

• Two types of purpose (1:09)
• Balancing profit and purpose (3:43)
• Ethical mind traps (10:20)
• The rising tide lifts all boats (12:40)
• Business Purpose Storytelling (14:09)

Connect With Lisa Evans
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Connect With Phil Preston
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For full show notes visit: Businesschatpodcast.com.au