037: Creating Strategy for Profit and Purpose with Alex Brueckmann

Consumers and employees can see beyond the marketing facade of businesses. Large corporations especially are put under the spotlight on what they can offer to the people. 

It’s important for business owners to pair their purpose with impact or changes that they want to see in the community and the environment. 

Whether you are a solopreneur or a large organisation, you need to understand that companies are seen as an integral part of the society. Once the government fails to address environmental and social concerns, business organisations need to step in.

In this episode, we are joined by Alex Brueckmann, a known business strategist that has been helping business owners formulate strategies that are practical and specifically helps companies with what needs to be done. 

Through his extensive 15 years of practice, Alex has developed the Nine Elements of Organisational Identity that leads to business strategies that move purpose into powerful impacts.

Time Stamps:

• Alex’s journey into business strategy (02:29)
• Definition of strategy (05:24)
• Business strategy with a purpose (06:50)
• How can start-ups move towards their purpose and impact (12:06)
• What makes Alex’s strategy framework unique (17:28)
• Nine elements of organisational identity (20:07)
• Alex’s creative process of writing a book (26:14)

Connect With Lisa Evans
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Connect With Alex Brueckmann
brueckmann.ca/
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For full show notes visit: Businesschatpodcast.com.au