037: Creating Strategy for Profit and Purpose with Alex Brueckmann
Consumers and employees can see beyond the marketing facade of businesses. Large corporations especially are put under the spotlight on what they can offer to the people. It’s important for business owners to pair their purpose with impact or...
Consumers and employees can see beyond the marketing facade of businesses. Large corporations especially are put under the spotlight on what they can offer to the people.
It’s important for business owners to pair their purpose with impact or changes that they want to see in the community and the environment.
Whether you are a solopreneur or a large organisation, you need to understand that companies are seen as an integral part of the society. Once the government fails to address environmental and social concerns, business organisations need to step in.
In this episode, we are joined by Alex Brueckmann, a known business strategist that has been helping business owners formulate strategies that are practical and specifically helps companies with what needs to be done.
Through his extensive 15 years of practice, Alex has developed the Nine Elements of Organisational Identity that leads to business strategies that move purpose into powerful impacts.
Time Stamps:
- Alex’s journey into business strategy (02:29)
- Definition of strategy (05:24)
- Business strategy with a purpose (06:50)
- How can start-ups move towards their purpose and impact (12:06)
- What makes Alex’s strategy framework unique (17:28)
- Nine elements of organisational identity (20:07)
- Alex’s creative process of writing a book (26:14)
Connect With Lisa Evans
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Connect With Alex Brueckmann
brueckmann.ca/
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For full show notes visit: Businesschatpodcast.com.au
Lisa Evans helps professionals to craft compelling business stories and become exceptional speakers. Lisa is a certified speaker coach, public speaking and presentation skills facilitator, Lead TEDx speaker coach, author, NLP practitioner, and graphic recorder.
She has coached thousands of leaders across various industries, including resources, banking, finance, engineering, retail and sales, and not-for-profit and community associations.
If you wish to take advantage of a complimentary session to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.