065: How To Have A Stand-Out Personal Brand With Monica Rosenfeld
In this episode of the Business Chat Podcast, I have a fascinating chat about personal branding with Monica Rosenfeld, she describes personal brand as “consciously creating the perception that you want people to have of you.” To identify an...
In this episode of the Business Chat Podcast, I have a fascinating chat about personal branding with Monica Rosenfeld, she describes personal brand as “consciously creating the perception that you want people to have of you.”
To identify an individual’s personal brand, Monica advises going through what she calls the “tree step process.” This highlights a person’s core values, expertise, distinguished physical appearance, and content creation.
Personal branding is more than a marketing term. It starts within yourself. You have to be aware of your gifts and the values you want to live by. By knowing exactly who you are, you can become more confident and consistent with the content you want to share.
Time Stamps:
- Monica's entrepreneurial journey (00:37)
- What is a personal brand? (05:18)
- “Tree” step process to identify personal brand (06:55)
- The fingerprint effect (09:49)
- How to re-invent branding via personal branding exercise (13:25)
- The importance of authenticity in personal brand (18:48)
- How to create a personal brand that appeals to target audience (21:52)
- Monica's personal branding advice to people in organisations (24:30)
Connect With Lisa Evans
speakingsavvy.com.au
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Connect With Monica Rosenfeld
www.monicarosenfeld.com
Connect with Monica on Instagram & Facebook
For full show notes visit: Businesschatpodcast.com.au
Lisa Evans helps professionals to craft compelling business stories and become exceptional speakers. Lisa is a certified speaker coach, public speaking and presentation skills facilitator, Lead TEDx speaker coach, author, NLP practitioner, and graphic recorder.
She has coached thousands of leaders across various industries, including resources, banking, finance, engineering, retail and sales, and not-for-profit and community associations.
If you wish to take advantage of a complimentary session to chat about how you can become an exceptional and successful speaker with a stand-out brand, then use this link to book a time to chat. Download my e-book – How to Build Confidence and Overcome Nervousness.